Freelancing as brand, marketing and business strategist,
Helping aspiring entrepreneurs start their own business through ON IT, my published workbook.
I help businesses grow. Whether it is for a starting entrepreneur or a Fortune 500 company, I love figuring out core growth challenges and solving them.
In the past, I’ve worked as marketing strategist for LDV United, Happiness Brussels, FCB Global and FCB Toronto, and international clients such as BMW Canada, BMO North-America, Opel Belgium, Kind & Gezin, Stad Antwerpen, Come a Casa, Special Olympics, McCain Canada, OUT Leadership, Toyota Belgium, Carlsberg Global, Tuborg Global, NIVEA Global, Pepsi Southeast Asia, 2dehands.be, sp.a, Acerta, Rode Kruis Vlaanderen and Huawei Benelux. Find some of my cases here.
My expertise lies in marketing, digital strategy, consumer and culture research, internet-born brands and start-ups. I’ve worked in every single category, from banking over e-commerce to FMGC.
I’ve been an entrepreneur my whole life. These are some of the businesses I’ve started. I also love helping other people start their business.
I wrote ON IT, a workbook for everyone who’s dreaming about starting their own business but doesn’t know how to get started. 🇧🇪🇳🇱
There is nothing I love more than pondering about the future.
There are a couple of future trends I currently am fascinated by. These are three of the many big fundamental shifts to come that will impact our future and future businesses. That’s why I believe, build and invest in companies in these areas:
Service industries have always depended on exclusive knowledge. The wonderful internet has turned this upside down. Knowledge is more accessible than ever and the companies enabling this will win.
In the past, consumers used a small number of media and discovered brands along the way. An infinite amount of new media combined with low brand trust will make it much harder to discover brands.
Every day we learn more about how humans can improve themselves. Our bodies, our minds and the connections we make with others. People are willing to pay big to become a better version.
