Marketing- and Business Strategy

Strategy is nothing more than a plan of action designed to achieve a goal.

In my role, I often function as ‘the voice of the consumer’ inside the boardroom. I formulate strategies by combining my expertise in consumer psychology and behaviour with the business goals of my clients.

And to be honest, being a strategist allows me to be curious, read endlessly about interesting topics and talk to many people. I’ve always loved business and people so this job has always felt incredible right for me. I get to be an entrepreneur for someone else’s business, how amazing is that?

  • Expertise in consumer, culture, category and brand research including data analytics

  • Industries: automotive, NGO, e-commerce, gaming, food & beverage, banking, insurance, FMCG, education, consumer electronics, telecom and entertainment

  • Facilitating workshops up to groups of 50 people (focus on design thinking, innovation and strategy)

  • Moderating and analyzing focus groups

  • Digital and social strategy expertise (including mediabuying, content and influencer)

The above link allows you to book days in my real time up to date agenda. It does not mean these days are automatically accepted, though I’ll reach out to you to confirm shortly after booking. I currently only work on full-day basis as this allows me to work with full attention on your specific challenge. Contact me if you think your project needs a different approach, happy to discuss. Please contact me for day rate or other questions.

 
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In 2017 I won a Special Commendation in the prestigious international APG Young Strategist Awards for an essay I wrote. Still super proud of this one.

 

Some award-winning cases I worked on 🔥